You’re still the answer to everything.
Every staffing problem, client issue and daily decision eventually lands back on your desk.
Built inside real gyms. Proven in real operations.
Your gym doesn’t need more noise.
It needs a system.
If revenue is growing but profit isn’t, your best people keep leaving, or the business still depends on you for every decision, the problem isn’t effort. It’s the operating system underneath it.
$2MAnnual revenue run rate
$400K+Annual profit run rate
5 YearsAverage trainer tenure
20 YearsIn the fitness industry
10 YearsOwning and operating a fitness company
The owner’s reality
You didn’t build a gym to become its most overworked employee.
Good people don’t stay long enough.
Turnover destroys consistency. Inconsistent service drives client churn and forces you to start over.
Revenue looks better than your bank account.
You’re busy and bringing money in, but payroll, pricing and delivery leave too little actual profit.
Nothing runs the same way twice.
Your best practices live in people’s heads instead of a system your entire team can execute.
The 360 Fitness System
Fix the business from the inside out.
I don’t coach from a laptop and hand you a binder. I come inside your facility, observe what actually happens, review the numbers and help you build the systems your business is missing.
People
Recruiting, onboarding, compensation, accountability, leadership and professional development.
Staff retention = client retention.Process
Sales, follow-up, operations, communication and accountability systems your team can repeat.
Stop relying on memory and heroics.Product
The client experience, coaching quality, programming and service standards that drive retention.
Make your promise match delivery.Price
Pricing, packaging, payroll and capacity aligned so the business can serve people and produce profit.
Pay your team, your bills and yourself.
Not theory. Operating proof.
From $73K in year one to a $2M run rate.
Erik Schreiber built CustomFit360 by solving the same problems independent gym owners face every day: inconsistent systems, staff development, retention, pricing, profitability and owner dependence.
Today, the company produces more than $400K in annual profit at its current run rate—and operates without Erik managing the daily business.
Meet the operator behind the systemLocation growth case study
Lewes, Delaware
$17K$49K
Monthly revenue at takeoverCurrent monthly revenue
Growth achieved by improving the operation—not chasing a temporary marketing spike.
The 360 Gym Performance Audit
See exactly what’s holding your gym back—and what to fix first.
A paid, hands-on diagnostic for owners who want clarity before committing to a larger engagement.
$2,500
Single-location audit • Travel and lodging separate
Clear scope. No surprises.The $2,500 fee covers the audit and deliverables listed here for one location only. It does not include implementation. Multi-location, franchise and enterprise engagements are custom-scoped and priced based on the number of locations, size, complexity and travel requirements.
Your audit includes:
- Pre-visit intake, document request and financial review
- One full day inside your facility
- Evaluation of People, Process, Product and Price
- Leadership, staff, sales and client-experience observations
- Revenue mix, pricing, payroll, retention, capacity and KPI review
- Written findings and opportunity report
- Prioritized 90-day action plan
- 90-minute owner presentation and recommendations meeting
Move forward within 14 days?Your full $2,500 audit fee is credited toward your implementation engagement.
Apply for the Audit
I know what it’s like
When you own the gym—but the gym owns you.
After 20 years in the fitness industry and 10 years owning my own company, I know what it feels like to work harder, grow the revenue and still have every problem find its way back to you.
You become the person who fixes the schedule, saves the sale, answers the staff question, handles the unhappy client and covers the hole when somebody leaves. The business may be growing, but your freedom isn’t. I’ve lived that version of gym ownership.
I also know what changes it. You need great people who stay, clear processes they can follow, a product your clients don’t want to leave and pricing that creates enough margin to pay your team, your bills and yourself. That is how I built CustomFit360 from $73,000 in its first year to a $2 million revenue run rate—and built it to operate without me managing every day.
Get out of daily firefightingBuild decision-making and accountability into the team.
Keep the right peopleCreate a workplace where strong staff can grow and stay.
Turn revenue into profitAlign pricing, payroll, capacity and service delivery.
Build something repeatableReplace owner dependence with an operating system.
I won’t hand you generic advice and disappear. I’ll come into your facility, look at what is really happening and help you build the business you thought you were creating in the first place.
CustomFit360 Founder & OwnerNSFTA FounderMaster’s in Exercise SciencePhD Candidate
Proof should be verifiable
Google me.
Not out of arrogance. Because before you trust someone with your business, you should be able to verify that they’ve actually built one.
Erik Schreiber CustomFit360
Start with the truth
Apply for your 360 Gym Performance Audit.
This isn’t a generic sales call. Tell me what is happening inside your business. I personally review every application and contact qualified owners directly.
A strong fit:An operating fitness facility, an owner willing to share the real numbers, and readiness to invest $2,500 in a single-location diagnosis and action plan. Multi-location and enterprise owners are welcome to apply for a custom scope and price.